Volunteer in Cambodia

in Digital Marketing and SEO for a Sustainable Footwear Brand
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The Host Organization

  • You will volunteer for Kingdom of Wow, a social enterprise in Siem Reap, Cambodia, dedicated to crafting beautiful, ethical footwear while empowering local artisans. They provide fair wages, a safe working environment, and promote sustainable practices.
  • KOW is a leader in ethical footwear production, blending traditional craftsmanship with modern sustainability.

Project Brief

  • Suitable for: Experienced or Retired Digital Marketing Professionals
  • Project type: Unpaid volunteer project
  • Location: Siem Reap Cambodia (office-based)
  • Working Hours: 9 AM 5 PM Monday to Friday
  • Duration: Minimum 3 months
  • Start date: Ongoing,  join any time, depending on availability
  • Reports to: Founder and Director

Deliverables

  • In this exciting volunteer opportunity, you’ll play a key role in enhancing KOW’s online presence and driving targeted traffic to its website and online store.
  • Your work will have a direct impact on KOW’s mission to support ethical practices and sustainable business models while contributing to the growth of a socially responsible brand.

Search Engine Optimization :

  • Develop and execute a comprehensive SEO strategy, focusing on technical improvements and high-impact content creation.
  • Conduct keyword research, competitor analysis, and market research to identify priorities and opportunities.
  • Utilize tools like Google Analytics, Google Search Console, Ahrefs, and Semrush to monitor progress and refine strategies.

Search Engine Advertising Campaigns:

  • Design, manage, and optimize paid ad campaigns across platforms including Google Ads, social media, Amazon, and Etsy.
  • Leverage keyword and market insights to target customer demographics effectively.
  • Analyze campaign performance to improve ROI and explore innovative approaches for greater reach.

General Digital Marketing Support:

  • Collaborate with the KOW team to align digital marketing efforts with overall branding and goals.

  • Share insights from data to improve customer targeting and website conversions.

Working Enviroment

  • Volunteers will work at KOW’s unique workspace, a serene and inspiring traditional Khmer wooden house surrounded by lush palm trees. This idyllic setting provides the perfect backdrop for creative work and cultural immersion.
  • Volunteers will collaborate with skilled artisans and dedicated staff in an interactive environment, providing opportunities for cultural exchange and professional growth.

Costs

Please note there are no associated costs or fees to be incurred.

Requirements

  • Bachelors/Masters in Marketing or a related field
  • Native English speaker
  • A sense of aesthetics and a love for great copy and witty communication
  • Demonstrable experience in social media and online engagement together with the potential and attitude required to learn
  • Up-to-date with the latest trends and best practices in online marketing and measurement-based applications
  • Able to financially support yourself throughout the project

Personal Qualities to be successful in the project 

  • Strong organizational and time management skills
  • Patient and open-minded approach
  • Enthusiastic and personable
  • Professional, honest, and reliable
  • Independent, with a desire for guidance and the ability to work autonomously
Supporting Documentation 
  • CV
  • Copy of relevant qualifications
  • Portfolio showcasing past marketing work
  • Professional references nice to have

Key Takeaways

  • Professional Development: Hone your SEO and SEA expertise while tackling real-world challenges.
  • Cultural Experience: Immerse yourself in Cambodia’s rich traditions and creative work environment.
  • Meaningful Impact: Help expand the reach of an ethical, sustainable brand that makes a difference.
  • Collaborative Learning: Contribute your skills while gaining insights into innovative, sustainable business models.

Other benefits provided by KOW during your project

  • Usage of office desk with WiFi
  • Free meals at the workshop cafeteria
  • Reimbursement for the cost of visa
  • You would be able to quote the project as a pro-bono campaign on your CV or LinkedIn profile
  • References upon request will be provided at the end of the project.
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